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Comparison December 2025 · Photoship Team

The Best Free Catalogue Maker for Small Business in 2025

Small businesses need catalogues just as much as large ones. But most catalogue software is priced for enterprises—$200/month, $500/month, sometimes more.

When you're running a small operation, that's money better spent on inventory or marketing. Here's how to get professional catalogues without the cost.

What Small Businesses Actually Need

Before looking at tools, understand what you actually need:

  • Product showcase: Display products with images, descriptions, and prices
  • Easy updates: Change information without starting from scratch
  • Mobile-friendly: Most of your customers browse on phones
  • Shareable: Send via WhatsApp, email, or social media
  • Professional appearance: Look legitimate to potential buyers

You probably don't need: 3D product views, AR integration, or enterprise workflow management.

Free Options Compared

Canva

Good for one-off designs. Create a catalogue as a multi-page document, export as PDF.

Pros: Easy to use, lots of templates

Cons: Manual updates every time, no digital sharing, no product sync

Google Slides/PowerPoint

Free, familiar tools. Build your catalogue as a presentation.

Pros: You already know how to use it

Cons: Doesn't scale, looks amateur, manual everything

Photoship (Free Tier)

Built specifically for product catalogues. Connect your store or upload products, generate shareable digital catalogues.

Pros: Automatic updates, mobile-optimized, WhatsApp sharing, Shopify sync, AI PDF upload

Cons: Fewer design customizations than Canva

Why We Built Photoship Free

Most catalogue tools charge because they can. Small businesses have been stuck paying enterprise prices or settling for manual workarounds.

We made Photoship free because we'd rather have 10,000 small businesses using it than 100 enterprises paying us. Growth comes from users, not just revenue.

The free tier includes:

  • Unlimited products
  • Digital catalogue generation
  • Shareable links
  • Basic templates
  • Shopify integration

We'll add paid features later for businesses that need more. But the core product stays free.

Getting Started

If you sell products and need a catalogue:

  1. Sign up at photoship.app (no credit card)
  2. Connect Shopify or upload products manually
  3. Select products for your catalogue
  4. Generate and share

Takes about 10 minutes for your first catalogue. If it doesn't work for you, you've lost nothing but a few minutes.