Photoship online stores now support custom domains.
That means your store does not have to look like a Photoship link forever. You can keep the same live-synced catalogue engine, but share it from a domain your customers already recognize.
For example, instead of sending a link like:
store.photoship.app/your-store-name
You can use something like:
store.falafelhouseindia.com
Here is a live example: store.falafelhouseindia.com.
Why Custom Domains Matter
A Photoship store is already a small website for your products. It can show multiple catalogues, product pages, variant selectors, images, prices, and WhatsApp enquiries.
The missing piece was ownership of the URL.
A custom domain makes the store feel like part of your business, not a tool you are borrowing. It is easier to put on Instagram, WhatsApp, packaging, visiting cards, menus, and customer messages.
What Changes for Your Store
Your store works the same way after connecting a domain.
- Products remain live-synced from Photoship
- Catalogue pages keep working
- Product pages keep working
- Store themes and layouts stay the same
- WhatsApp enquiry and cart flows keep working
- You can still edit everything from your Photoship dashboard
The difference is the public URL.
On the Photoship store host, the store slug is part of the URL:
store.photoship.app/breakfast-menu
On your custom domain, the domain itself identifies the store:
store.falafelhouseindia.com
So customers get a shorter, cleaner link.
Cleaner Catalogue and Product Links
Custom domains also make catalogue and product links cleaner.
A catalogue can look like:
store.falafelhouseindia.com/snacks
A product page can look like:
store.falafelhouseindia.com/snacks/1234
The domain points to your store. The path points to the catalogue or product inside it.
Use a Subdomain First
For most businesses, the easiest setup is a subdomain:
store.yourdomain.com
shop.yourdomain.com
catalogue.yourdomain.com
This is safer than changing your root domain. If your main website already lives at yourdomain.com, you can keep it there and use store.yourdomain.com only for your Photoship store.
Path Prefixes Are Supported Too
Some businesses want the store under a path, not directly on the root.
Examples:
yourdomain.com/sell
yourdomain.com/store
yourdomain.com/store/new
Photoship supports that too. The domain still points to Photoship, and Photoship handles the store path inside the app.
Built for SaaS-Scale Store Hosting
We built this so it can scale beyond one or two manual domains.
Custom domains are registered, validated, and routed through the store-domain system. Photoship resolves the public host, finds the matching active store, and renders the right store pages.
That means stores can keep using the same product, catalogue, theme, cart, and analytics system while appearing on customer-owned domains.
First-Party Analytics Still Work
We also moved store analytics to a first-party flow.
Instead of relying on a third-party analytics script that may fail on arbitrary customer domains, Photoship store events are captured through the store itself. Store views, catalogue views, product views, WhatsApp clicks, enquiry starts, and cart submissions can be recorded without depending on a separate domain allowlist.
That makes custom-domain stores more reliable for both customers and store owners.
How to Connect a Domain
From your store settings, add the domain you want to use. Photoship will show the DNS target you need to create.
Usually this means adding a CNAME record like:
store.yourdomain.com → store.photoship.app
After DNS and certificate validation complete, click Check in Photoship. Once the domain becomes active, the store starts routing from your custom domain.
Existing Store Links Still Work
This does not remove existing store links.
Your Photoship store URL continues to work, and /store/your-store-name links remain compatible. Custom domains are an upgrade for businesses that want a branded public URL.
What This Unlocks
Custom domains make Photoship stores easier to share as real business destinations:
- A restaurant can share
store.restaurant.com - A wholesaler can share
catalogue.brand.com - A boutique can share
shop.brand.com - A distributor can send one branded catalogue link to buyers
The store still stays live. Change a price in Photoship, and the custom-domain store updates automatically.
That is the point: your own domain, without losing the speed of Photoship.