We just shipped the biggest update to Photoship's online sharing system. The old single-catalogue link system is gone. In its place: proper online stores.
What Was Wrong With Links
The old system gave you a link per catalogue. One catalogue, one link, one layout. If you wanted to share multiple catalogues, you created multiple links. If you changed a product, the link didn't update — it was a frozen snapshot.
That worked when Photoship was simpler. It doesn't work when you have 200 products across 8 catalogues and a customer asking "can I see everything you sell?"
What Online Stores Do
An online store is a small website. It has a URL like photoship.app/store/your-store-name, a theme, and as many catalogues as you want.
Products are live. Edit a price in Photoship, your store updates immediately. No re-exporting, no re-sharing. Your customers always see the latest.
Three Layouts
Every store picks a layout:
Storefront — the classic. Home page with hero banner, catalogue tabs, product cards with images. Best for consumer-facing businesses.
Wholesale — table-based, dense. Product names, specs, and prices in rows. Built for B2B where buyers know what they want and need to scan fast.
Magazine — editorial, image-heavy. Large product cards, editorial feel. Works well for fashion, art, and anything where the visual is the product.
All three share the same theme system. Pick a color scheme, it applies consistently across whichever layout you choose.
How to Create One
Two paths:
From catalogues: Pick the catalogues you want in the store. Select a layout and theme. Done.
From products: Select products directly. We auto-create a catalogue from your selection and build the store around it.
Both paths give you a live preview before you commit. You can see exactly what your store looks like with your real products, real images, and your chosen theme — before spending any credits.
What Happened to Links
They still work. If you created links before this update, they're still accessible at the same URLs. Your customers won't see any difference.
But you can't create new ones, and you can't extend their expiry. The links page now shows a deprecation notice with a button to move to Online Stores.
If you have active links you rely on, they'll keep working until they expire. We'd recommend creating an online store to replace them — it takes about 30 seconds and gives you way more flexibility.
Store Management
Every store has an edit page where you can:
- Change the name, layout, or theme
- Update the store URL (slug)
- Add or remove catalogues
- Go online or take offline
- Extend the expiry
- Copy the link or visit the live store
Changes save instantly. If your store is live, visitors see updates as soon as you hit save.
What It Costs
Same as before — 10 credits per 30 days. No change in pricing. The difference is you get a multi-catalogue store with live sync instead of a frozen single-catalogue link.
What's Next
This is the foundation. We're working on store-level settings like contact pages, WhatsApp integration per store, and custom branding. The architecture supports it — we just need to build the UI.
For now: go create a store. Pick your best catalogues, choose a layout, and share the link.