We just simplified how you create things in Photoship.
The old way of thinking was: upload something, turn it into products, organize those products into a catalogue, then use that catalogue to create a PDF, store, or share link.
That is how the system works internally. But it is not how you should have to think.
Now you can start with the output.
Want an online store? Start with Store.
Want a PDF catalogue? Start with PDF.
Want a link to share with a buyer? Start with Share.
Photoship will ask what you want to use as the source and carry you through the rest.
You Should Not Have to Understand the Pipeline
A lot happens between "I have some product images" and "I have an online store."
Images need to be uploaded. Products need to be created. A catalogue may need to exist. The output needs to remember where it came from. If something is still in progress, you should be able to come back and continue.
That pipeline matters. But it should not be the first thing you see.
If your goal is to create a store, you should be able to choose Store, upload a few images, and let Photoship take care of the middle steps.
You do not need to stop and think: "Do I need products first? Do I need a catalogue? Where do uploads live?"
The app should guide you.
Outputs Are the New Starting Point
We redesigned the flow around the thing you want to create.
From the dashboard, uploads page, PDF page, store page, product list, or catalogue page, the path is now much more consistent:
- Choose the output: PDF, Store, Share, or Review.
- Choose the source: upload files, use an existing catalogue, or use selected products.
- Photoship creates or resumes the right upload journey.
- You finish the output.
The middle is still there. It is just handled for you.
That means you can start from a store goal and use images as the source. Or start from a PDF goal and use an existing catalogue. Or start from a share goal and use selected products.
Different sources, same mental model.
Uploads Are More Useful Now
Uploads now remember more context.
If you uploaded images to create a store, Photoship can bring you back to that store journey. If you used a catalogue to create a share link, the output history shows that too.
This makes the app feel less like a set of disconnected pages and more like one continuous flow.
Share, PDF, and Store Now Follow the Same Pattern
We also made output creation more consistent.
Share links now behave like the other outputs. You choose the theme before creating the link, the link is created, and the output history updates immediately.
Product bulk actions also continue through the same flow. If you select products and choose Generate PDF or Create Store, Photoship does not jump into a separate one-off path. It keeps the journey traceable in Uploads.
The important part is that every path now feels like the same product.
Why This Feels Simpler
The best interface is the one that lets you describe your intent in plain language.
"I want a store from these images."
"I want a PDF from this catalogue."
"I want to share these products."
Photoship now matches that more closely. You pick the outcome first, and the app handles the product, catalogue, and upload details behind the scenes.
That is the real simplification.
Try It
Start from the thing you want to create:
- Go to Store and upload images as the source.
- Go to PDF and choose an existing catalogue.
- Go to Share and pick products or a catalogue.
- Open Uploads and continue any unfinished journey.
You do not have to know the middle steps anymore. Photoship will carry the work from source to output.