Photoship online stores now include store analytics.
That means your store is no longer just a link you share. It is a place you can learn from: what customers open, which products get attention, and which actions turn browsing into enquiries.
Why Store Analytics Matter
A catalogue link tells you that you shared something. Analytics tells you what happened after that.
When you send a store to a buyer on WhatsApp, Instagram, email, or a custom domain, you need answers like:
- Did people open the store?
- Which products did they view?
- Are they clicking WhatsApp?
- Are enquiries starting but not finishing?
- Is the cart flow being used?
Without analytics, every follow-up is guesswork. With store analytics, you can see which stores and products are actually getting customer attention.
What You Can See
The first version of Store Analytics appears on the store edit page.
It shows a compact summary for:
- Store views — how often the store page was opened
- Catalogue views — when a catalogue inside the store was viewed
- Product views — which product pages customers opened
- Sessions — unique browsing sessions
- Visitors — unique visitors when available
- WhatsApp clicks — when customers tap the WhatsApp action
- Enquiry starts — when customers begin an enquiry
- Cart submits — when customers submit a cart or order request
This gives store owners a quick read on whether a store is only being visited, or whether it is creating real buying intent.
Built for Online Stores, Not Marketing Pages
Photoship already uses product and marketing analytics in other parts of the system. Store analytics is different.
It is scoped to customer-facing storefronts. Every event belongs to a store, an organization, and sometimes a catalogue or product.
That separation matters because store analytics should answer store questions, not website questions.
First-Party Tracking for Custom Domains
Store analytics is built as a first-party flow.
Instead of depending on a third-party analytics script from every possible customer domain, the store sends events back through the same store origin. Photoship records the event server-side and can later forward or aggregate it as needed.
That is important for custom domains.
A store on:
store.falafelhouseindia.com
should not break analytics because an external analytics provider does not know that domain yet. The store itself can capture the event and Photoship can process it safely.
What Gets Captured
The first event set focuses on the customer journey:
store_view
store_catalogue_view
store_product_view
whatsapp_click
enquiry_started
cart_submit
These events are enough to understand the main funnel:
- A customer opens the store.
- They browse catalogues and products.
- They click WhatsApp, start an enquiry, or submit a cart.
It is intentionally simple. We want store owners to see useful signals without turning the page into a complicated analytics dashboard.
Better Follow-Ups
Store analytics helps you follow up with more context.
If a buyer opened a store many times but never submitted an enquiry, you may need a clearer call-to-action. If a product gets many views but few WhatsApp clicks, the price, image, or description may need work. If catalogue views are low, the store layout or catalogue names may not be guiding customers well.
The goal is not to drown you in charts. The goal is to show enough signal to improve the next message, the next catalogue, and the next store.
Works With Live-Synced Stores
Photoship stores are live-synced. When you edit a product, price, image, or catalogue in Photoship, the store updates automatically.
Analytics fits that same model.
You can share one store link, keep improving the products behind it, and watch how customers interact with the live store over time.
What Comes Next
This first version is a foundation.
Because events are stored as structured store activity, Photoship can build richer views later:
- Top products
- Top catalogues
- Time-based charts
- Conversion summaries
- Store-level performance comparisons
For now, the store edit page gives every store a clear analytics snapshot.
Open any online store in Photoship and check the Store Analytics section to see how customers are interacting with it.