We just shipped three new store themes in Photoship:
- Compact
- Minimal
- Showcase
This is not a color-only update. Each theme is built for a different way buyers browse and order.
Why We Added Three More Themes
Not every business sells the same way.
Some buyers want speed. Some buyers want clean text-first comparison. Some buyers decide based on visual presentation. One layout could not serve all three well.
So we expanded the layout system with focused experiences.
Compact: Built for Fast Mobile Ordering
Compact is for quick scanning and quick cart actions.
- Dense product rows
- Faster add-to-cart controls
- Mobile-friendly catalogue navigation
- Better for repeat buyers and WhatsApp-led selling
If your customers already know what they want, Compact reduces friction.
Minimal: No-Image Browsing for Cleaner Decision-Making
Minimal strips away visual noise on browse pages and focuses on names and prices.
- Typography-first browsing
- No image-heavy listing walls
- Cleaner product comparison in long catalogues
- Better reading rhythm for utility purchases
If your catalogue is large and buyers compare quickly, Minimal feels calmer and faster.
Showcase: Premium Visual Presentation
Showcase is for products where visual impact matters.
- Large visual cards
- Featured-first product hierarchy on catalogue pages
- Better spacing and composition for premium browsing
- Stronger storytelling for image-led businesses
If product presentation drives conversion, Showcase is the best fit.
Same Theme System, Different Experience
All layouts still run on the same Photoship store engine:
- Live product sync
- Same URL and sharing flow
- Same cart behavior
- Same brand color/theme controls
So you can switch experience without changing your core workflow.
Also Improved: Theme Naming Consistency
We also fixed a mismatch in theme naming between store creation surfaces.
Now the naming is consistent everywhere, including labels like:
- Jewelry & Watches
- Tech & Gadgets
- Luxury & Premium
Try It in Your Store
Go to Online Stores → Create (or edit an existing store), preview all three themes with your real catalogues, and publish the one that matches your buyers best.
More theme improvements are next.